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WM Wendy Martinenas updated 1-09

Going Green on the Upswing

Environmentally friendly behavior among consumers in 10 of 17 countries has increased over the past year, according to a survey by the National Geographic Society and international polling firm GlobeScan. The Greendex survey measures consumer behaviors that have an impact on the environment, including transportation, household energy and consumption of consumer goods. The United States’ index score reached 45.0 in 2010, a 2.9 percent increase from 43.7 in 2009. Source: Green Resource Council

Much of the increase was due to more sustainable behavior in the housing category, in which the survey measures the energy and resources consumed by people’s homes. Americans saw increases in this area as consumers made moves to improve the energy efficiency of their homes, according to survey data.

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